For partners & teams
Every paid-campaign landing page we run, with its aim, audience and target keywords — one reference for the marketing, ads, SEO, content and development teams. These pages are deliberately hidden from Google (they exist for ads, not search).
Hero angle: “World-class engineering, minus the Silicon Valley invoice.”
Aim
Catch-all destination for generic brand or broad campaigns — mirrors the homepage promise without the full site's navigation exits.
Audience
Any paid visitor; fallback when no specific intent is known
Target keywords
Hero angle: “The price is on the page: ~$20 an hour, not $150.”
Aim
Convert price-shoppers: leads with the $20 vs $150 math, calculator and rate FAQs. Best performer for cost-intent keywords.
Audience
Founders actively comparing dev costs; high purchase intent
Target keywords
Hero angle: “From idea to launched app — a senior team that stays.”
Aim
Convert non-technical founders with an idea — plain language, no jargon, idea-to-launch narrative.
Audience
First-time & non-technical founders, pre-product
Target keywords
Hero angle: “Add senior engineers who own outcomes, not tickets.”
Aim
Convert CTOs and eng leaders adding capacity — embedded engineers, your process, weekly billing.
Audience
CTOs, VPs Eng, technical founders scaling a team
Target keywords
Hero angle: “Custom web apps by a senior team — price on the page.”
Aim
Service-intent traffic for web platforms, dashboards and SaaS builds.
Audience
Founders/PMs with a defined web product need
Target keywords
Hero angle: “iOS, Android & cross-platform apps, built to be trusted.”
Aim
Service-intent traffic for iOS/Android/cross-platform builds; store-launch proof.
Audience
Founders needing an app in the stores
Target keywords
Hero angle: “A real senior team — not a marketplace markup.”
Aim
Convert visitors burned by or researching freelancer marketplaces — accountability vs matchmaking markup.
Audience
Founders comparing Toptal/Upwork/Fiverr options
Target keywords
Hero angle: “Stalled build? We take ownership and ship it.”
Aim
Convert founders with a stalled or failing build — takeover, audit, ship. High-pain, high-urgency traffic.
Audience
Founders with a broken product or vanished dev team
Target keywords
Hero angle: “Your product team from day one.”
Aim
Convert early-stage startups wanting a long-term product team, not a one-off vendor.
Audience
Funded early-stage startups, solo founders
Target keywords
Hero angle: “AI features that ship — not science projects.”
Aim
Convert founders adding AI to a product — pragmatic LLM integration, not research theatre.
Audience
Founders/PMs with a live product wanting AI features
Target keywords
Hero angle: “E-commerce that converts — built by a senior team.”
Aim
Convert merchants and founders building stores, marketplaces or headless storefronts.
Audience
E-commerce founders, D2C brands, marketplace builders
Target keywords
Hero angle: “Modernize the legacy system everyone's afraid to touch.”
Aim
Convert companies stuck on legacy systems — audit + strangler-pattern migration, no big-bang rewrite risk.
Audience
SMB owners/CTOs with aging critical software
Target keywords
Hero angle: “SF-grade engineering, minus the SF invoice.”
Aim
Geo-anchored variant for US campaigns — SF/NYC rate anchors, US-hours overlap and US contract/payment FAQs.
Audience
US founders; all US-geo ad groups default here
Target keywords
Hero angle: “London-grade engineering, minus the London day rate.”
Aim
Geo-anchored variant for UK campaigns — London day-rate anchors in £, UK-hours overlap and UK contract FAQs.
Audience
UK founders; all UK-geo ad groups default here
Target keywords
Team notes
How to use this page
Ads team: point each ad group at its matching LP. UTM convention: utm_source={google|meta}&utm_medium=cpc&utm_campaign={lp-slug}-{geo}&utm_content={ad-id}. Force the live pricing-H1 test with ?exp_priceh1=a|b (the herocta test is retired). All LPs are LIVE; new angles: /build/ai/, /build/ecommerce/, /build/modernize/. SEO/content team: these keywords are the paid set — organic equivalents live on /services/, /hire/ and /compare/. Dev team: LPs are generated from src/_data/lps.js via src/lp.njk. All /build/ pages are noindexed by design — do not add them to menus or the sitemap.