Health & Wellness
The 3-20 Way — Mobility App for Older Adults
A website and mobile app that helps older adults improve mobility and strength through simple, guided daily routines.
The problem
The 3-20 Way needed an approachable platform to help older adults build mobility, strength and confidence through short, guided daily movement — which meant the experience had to be genuinely simple for a first-time, non-technical user.
Our approach
We took 3-20 Way from concept to launch — product thinking, design, and the web and mobile build — keeping the interface simple enough for someone in their eighties to use on day one. One team carried it from idea to release, accountable the whole way.
Outcome
3
Platforms shipped — iOS, Android & web
Live
Live on the App Store & Google Play
Shipped
Subscription memberships, built in-app
100%
Design, build & launch — one team
The client's verdict
“The Contrast didn't just build our website and app — they helped turn an idea into a platform that genuinely serves older adults. They pushed back on our ideas when it mattered, told us the truth about trade-offs, and stayed accountable from concept to launch. I couldn't have asked for a better technology partner.”
Founder, The 3-20 Way · United Kingdom
Real client · real project ·
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